One of the most common questions that I get from customers and colleagues alike is “How do you do so much on Social Media?” The fact of the matter is, it is not easy…and in reality, nothing that is worth doing is ever easy…but you really do have to enjoy it to really get any kind of following and build any kind of relevance.
The first step to getting the most out of Social Media, is to start doing it. Post on a regular basis, share your insights and build relevance to what your overall goal is when it comes to your personal Social Media Strategy. If you are building a personal brand that involves Trust…then you need to focus on adding value at every step, if you want a massive following…then live in the world of hitting the hot topics, if you want to build your company’s brand through your own…well focus on what your company is doing and how what you do supports and grows that business.
There is no magic bullet and no one has all the answers. The following that I have and the connections that I have made, did not come over night. It has been almost 2 years of working hard to build that following and I know one thing for sure…it does not take much to lose momentum and forget why you started.
It is not a sprint, it is a marathon and I plan on being there at the finish line…exhausted but happy…the challenge is…there is no end to the “race” so every day and every step is as important as the last one!
Chris J Powell