Chris J Powell

The Social Business and the Business of Social

Everything you look at today appears to have a Social Aspect to it.  The businesses you purchase goods and services from are driving everyone to the like button on their Facebook Fan Page, Sales People are interacting with you on LinkedIn, YouTube is filled with new and sometimes very creative ways of doing commercials for our consumption but what does this really mean to the businesses and individuals that are investing heavily in Social Media?

I recently came across a great site that looks at the building, development and connections within a Social Business Model called and found their definition of a Social Business to be quite interesting.


However, in the context of social media we define it as: the implementation of the unique communicative properties of social media across all levels of a business.


Now when you look to this definition and think inwardly to your own business and the business’s that you interact with, it is actually quite rare that this type of “all level access” is built purposely and with a solid sense of moving forward.


In the definition page they go on to describe some examples of a Social Business Interaction:

  • Collaboration tools – allowing colleagues to work on a project simultaneously and remotely.
  • Customer service – responding to questions, complaints and suggestions made on social networks. This can be handled collaboratively such as BestBuy’s Twelpforce.
  • Internal communication – intuitive messaging that is free from fragmentary nature of email.
  • Social CRM (SCRM) – customers will increasingly expect consistency and awareness of their social history with a company, no matter who or what department they interact with.


As you head to the office today and sit at your desk, think of how you can impact the ability of your Enterprise to become more effective in building its presence within the many channels of Social Media.  You do not have to be a VP of anything to become an instrument of change for your company…I am proof of this with my focus on Social Media and the building of my own Personal Brand.

Well, that is it for today.  Day two of the ITRG Case Competition…today will be a very long day!


Chris J Powell

3 thoughts on “The Social Business and the Business of Social

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