Chris J Powell

Buzzwords Everywhere but what do they all mean?

The world of Technology is confusing enough when it is filled with TLAs (Three Letter Acronyms) but more and more we are seeing terms spring to life that pass a blanket term across a tech space.  The Global Language Monitor released a Top 11 List of most confusing Tech Phrases but just as the original article points out…I wanted to try to tackle the most confusing Acronym of the Century:


For what ever reason there is confusion over the term Solutions Oriented Architecture…well I got this from the folks at Mashable who produced a short video to promote the Article and the List.  The  reality is the proper use of SOA is Service Oriented Architecture, in fact when you try to do a search on the Mashable term it even does the translation and spits out the correct connection.

Wikipedia defines SOA as:

In software engineering, a Service-Oriented Architecture (SOA) is a set of principles and methodologies for designing and developing software in the form of interoperable services. These services are well-defined business functionalities that are built as software components (discrete pieces of code and/or data structures) that can be reused for different purposes. SOA design principles are used during the phases of systems development and integration.

OK so that definition really just makes things even more confusing…lets take a step back and we will “Krispyfy” the term:

Service-Oriented Architecture (SOA) is a set of guidelines and principles used the the creation of software used for connected systems and services that are interoperable.  The purpose of SOA is to build data sets and function that can be reused for different purposes and forms a foundation for future development.

I am far from being a software developer or SOA expert but I think that I hit the crux of what SOA is…I would agree though that it is a pretty confusing term overall.

But now back to the List…yes a List of confusing Tech Terms…for each I will try to demystify things a bit with some Krispyfications:

  1. Big Data — The king of all Buzz Words, Big Data at its base is just what it describes…volumes and volumes of data so large that it defies the ability of typical Data Processing Tools to be manipulated, viewed and analyzed.  Back in January I took a stab at defining in a post What is Big Data.  Looking at the 2.5 Quintillion Bytes of information that we collectively create EVERY DAY it becomes apparent that the future belongs to Data!
  2. The Cloud — It doesn’t matter what form the Cloud takes, it is a Buzz Word of EPIC proportions.  I means different things to different people and just like its namesake, when you try to pin it down, it just morphs into a new shape.  One of the Analysts at my full time job really centered a definition during a recent connection that he made with a group of IT Professionals that I work with…think of the Cloud = NOT HERE! 
  3. The Next Big Thing — If a Tech Term could take on the qualities of finger nails on a chalk board, this is it.  Every time something new comes out it gets labeled as the Next Big Thing…if everything is going to be big…well does that not mean that nothing is Big anymore because the definition adjusts to the environment around it???.
  4. Social Discovery — Social Media Darlings the world over are shaping the way that we think, interact and build the next generation of connections but the term Social Discovery, is something that I really like.  It points to the ability to locate, connect and communicate based on the functions of the Social Networking phenomon that has swept through the Tech World in the past 5 years.  As a Sales Pro, it is rare that I can not find out a great deal about people that I am communicating with, most of whom I have never met.
  5. Web 2.0 (3.0, and so on) — This had the honour of becoming the 1,000,000th word in the English Language back in 2009 but it continues to some how continue to reinvent itself.  Looking to a Web 2.0 world that we live in today it is hard to remember the “Static Web” that preceded it and at the same time it is equally hard to imagine what the next iteration will become.
  6. Solid State —  What is old is new again.  Like a pair of classic jeans the tech world brushed off this term that back in the 70’s when TVs were “Solid State and used Vacuum Tubes, or the 80s when we all started to make the shift from real watches to LED Watches.  Well today Solid State is all about the super fast technology that uses Flash Memory in Solid State Disks…I have 2 of them and absolutely love the speed and function.
  7. CERN — Unless you are a fan of the Big Bang Theory (or Particle Physics in general)  you may have missed out on the European Organization for Nuclear Research and the building of the Large Hadron Collider that was built 100m underground and spans the border of France and Switzerland.  Their upcoming attempt at the creation of a Black Hole might be worthy to look at…before they swallow everything and turn the world inside out…literally!
  8. Solar Max — Hype is one thing, talking about the human contribution to Global Warming is another but as we look to the most active and powerful cycle of solar activity…this is not something that we can ignore.  The recent images and video of Solar Tornados are as impressive as they are Scary.
  9. De-dupe — So we look to #1 on the list and to preserve all that wonderful data that we are creating…the first rule of data protection and Disaster Recovery Planning is to duplicate everything (dupe) then comes the time that we need to retrieve that data…well that is the De-dupe.
  10. 3G/4G/5G — So what generation of Wireless Connectivity are we on?  I have one Smart Phone that claims to be 3G, another 4G and now I am hearing rumblings of a 5G?  How can a generation only last 2 years…I don’t get it?  Lets get together here people and move away from the Open Standard that lets anyone make any claim of what “generation” of Wireless Tech they are on so that it actually makes sense…without needing a universal translator.
  11. SoLoMo — I was wondering where the Social Media Trends would come into play but I rather like this term which actually translates to Social, Local, and Mobile.   I could get behind this term.

Well that is it for me.  Have a great day everyone.

Chris J Powell

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.