Chris J Powell

Rushing to market…good strategy or doomed to failure???

As consumers we see this all the time, a product comes out and sets the standard and then every Tom, Dick and Harry on the block jumps in to get their 5 minutes of fame.

As a Canadian I would normally be rooting for a Canadian Company but I really think that RIM really missed the ball with this one.  The Blackberry Playbook is really just an over sized phone and in my opinion was rushed to market to get is piece of the tablet pie before there was no more left.  I am not complaining about the 7″ screen (I too have a 7″ Tablet and absolutely loved the form factor) but the way that the screen is laid out is very odd to me making the Playbook look much smaller than a 7″.

Now 900+ units are being recalled to Kitchener Waterloo for what is being called a “buggy OS” issue that will not allow for new software to be installed.  In a statement that was posted on ars technica “The majority of the affected devices are still in the distribution channel and haven’t reached customers. RIM is working to replace the affected devices,” RIM said. “In the small number of cases where a customer received a PlayBook that is unable to properly load software upon initial set-up, they can contact RIM for assistance.”

What does this mean for RIM well, for the Enterprise that has taken on the Blackberry for mobile phones and were considering moving their mobile workforce over to the Playbook for a tablet…I have a sneaky suspicion that the Playbook is going to make the majority of the 2011 Technology Blunders list as a Failure.  Does it mean that all is doomed for the little Tech Company from Ontario that pioneered two way paging and built an empire of loyal CrackBerry users…I don’t think so.  I have heard rumors they may move closer and closer to the Android Platform but check out the video…it is already happening:

Can RIM recover?  Yes.  Are there lessons to be learned? Yes…lets think of the Playbook as RIMs version of Vista (something that they should not have released but did anyways).
Cheers and have a great day.

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