Chris J Powell

So what's the angle with Googorola?

Much has been said about the purchase of Motorola by Google yesterday but there seems to be some consensus that overall it is good thing for all those that love the Android ecosystem.  With the enemy at the gates for handset makers around the world and Patent Trolls now targeting App Developers many of the moves do start to make sense.

I laughed at the amazing sense of humor that the Google Execs had when they bid the distance of the Earth from the Sun and then Pi in the Nortel Patent Auction that saw 6000 of Nortel’s Patents go to the consortium of AppleSoft.  Back on April 15 I found a quote that provided the estimated value of these patents:

 

Duncan Stewart, director of research at Deloitte, for technology, media and telecommunications, pegs the value of the intellectual property at between $1.2 billion and $1.4 billion.

 

Now when we look at the $4.5 Billion that was spent on these patents (just to keep them away from Google) well then this starts to make the Google Bids and the subsequent MEGA purchase of Motorola all start to make sense.

 

I give Larry Page two big thumbs up for sticking it to its competitors Apple and Microsoft and to finding a way to get them to pay $3 Billion more than they should.  Also that purchase also set up a great way for Google to justify the purchase of Motorola that was undoubtedly in the planning stages for some time.

 

Where does this leave Google and what comes next you ask?  For a company that has been built on producing nothing, building nothing but searches and ads this will be Google’s first foray into having a true product of their own and this could potentially be a huge flop for them but I also see this as an amazing opportunity for Google.  More than anything it puts Google in a position to support and defend the Android OS and all their Device OEM Partners from the bitter litigation attempts by the AppleSoft consortium!

 

Even the Android OEM Partners are ringing in with their support:

We welcome today’s news, which demonstrates Google’s deep commitment to defending Android, its partners, and the ecosystem.”

 

– J.K. Shin
President, Samsung, Mobile Communications Division

 

We welcome the news of today‘s acquisition, which demonstrates that Google is deeply committed to defending Android, its partners, and the entire ecosystem.”

 

– Peter Chou, CEO, HTC Corp.

 

We welcome Google‘s commitment to defending Android and its partners.”

 

 

– Jong-Seok Park, Ph.D President & CEO, LG Electronics Mobile Communications Company

 

2012 is going to be a wild ride in the mobile space.  Linux and Android now have a real partner with some solid clout behind it and I am excited that the bully’s on the Mobile Playground just found out that Android has a big brother in High School that doesn’t like seeing his kid brothers getting picked on.  Watch out Apple…the price of the iPhone5 just might go up with some new license fees…play nice…innovate together and compete for our wallet share that is a great way of doing business not this Competition through Litigation crap that you have been playing for the past 12 months!

 

Well that is my take, and I am sure looking forward to the first official Googorola handset…kicking myself just a little that I went out and got the Samsung now though.

 

Chris J Powell

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